General Information

Serial #

12522

Part Number

1

Total Parts

2

AKA

N/A

Patents

N/A

General Description

cardboard

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

N/A

Width

N/A

Height

19.8 cm

Thickness

N/A

Weight

N/A

Diameter

13.0 cm

Volume

N/A

Lexicon

Group

Domestic Technology

Category

Child care

Sub-Category

N/A

Manufacturer

AKA

Mead Johnson

Country

Canada

State/Province

Ontario

City

Belleville

Context

Country

Canada

State/Province

Unknown

Period

This box probably c. l930s.

Canada

Part of a large collection of medical artifacts, archival material & trade literature transferred to CSTM in 2002 from the former History of Medicine Museum, Toronto, ON. Pablum developed by Drs. Tisdall, Drake and Brown at Hospital for Sick Children in Toronto in 1934. Originally marketed through Mead Johnson as "Mead's" prior to Drake's coinage of the term "Pablum", c. 1934. [Ref. 3]

Function

To provide nutritious, easily digestible food for infants.

Technical

Unknown

Area Notes

Unknown

Details

Markings

" 1 LB. NET (454 GM.)/ PABLUM/ CANADIAN PATENT NO. 346,700 (1934)/ REG. CAN. PAT. OFF./ A palatable mixed cereal food, /vitamin and mineral enriched./ Composed of wheatmeal (farina), oatmeal, yellow/ cornmeal, wheat germ, powdered beef bone/ specially prepared for human use, powdered/ yeast, powdered dehydrated alfalfa leaf, sodium/ chloride and reduced iron; cooked thoroughly/ and dried./ Formula devised by Paediatric Research Foun-/ dation of Toronto to furnish not only high/ nutritive value but also the Vitamin B-/ Complex and the mineral elements Calcium,/ Phosphorus, Iron and Copper./ REQUIRES NO COOKING/ Add milk or water, hot or cold,/ Serve with milk or cream./ MEAD JOHNSON & CO. OF CANADA LTD./ BELLEVILLE, ONTARIO" and "KEEP IN COOL DRY PLACE" printed on front panel. "12522" [lot number ?] printed in blue ink, also on front panel. "TO PREPARE PABLUM/ FOR INFANTS/ Mix Pablum with warm liquid (milk, milk formula/ or water) as prescribed by physician, and stir with/ a fork. Thin mixture: 1 level tablespoonful Pablum/ plus 2 tablespoonfuls of liquid makes a feeding of/ about 2 rounded/ tablespoonfuls./ Normal mixture: 1 level tablespoonful Pablum/ plus 1 tablespoonful of liquid makes a feeding of/ 1 rounded tablespoonful./ FEED AMOUNT DIRECTED BY PHYSICIAN/ FOR OLDER CHILDREN/ 1 portion- Pour 1/2 to 3/4 cup Pablum into cereal/ bowl. Gradually add an equal amount of milk (any/ desired temperature) and stir well with fork./ Serve with milk or cream; sugar and salt as desired" printed on separate panel. French language translation of all text also present. Also printed on back panel is detailed breakdown of cereal constituents, and "FOOD VALUE/ Approximately 106 Calories per oz. or 3.7 per Gm,/ 12 Level Tablespoonfuls = 1 oz./ VITAMIN CONTENT/ 350 International Units of Vitamin B1 per 100 grams, together with the other/ members of the Vitamin B- Complex naturally associated therewith/ How the vitamin and mineral content of PABLUM is/ obtained: Wheat germ contributes Vitamin B- Complex, iron/ and copper. Additional iron is derived from the alfalfa leaf/ and reduced iron. Powdered beef bone furnishes/ calcium,/ phosphorus and other minerals./ The uncooked form of PABLUM is known as/ MEAD'S CEREAL, supplied in 1 lb. packages./ Both products obtainable at drug stores./ MEAD'S/ T.M. [logo]/ REG./Formula devised in the Research Lab[oratories/ of the De-]/partment of Paediatrics, University/ o[f Toronto. Regularly]/ tested by Paediatric/ Research Foundation of Toronto./ GARDEZ DANS UN ENDROIT FRAIS ET SEC". Full text translation of nutritive composition, etc. reproduced in French on adjacent panel. UHN catalogue number "978.22" printed by hand in pencil on lower edge of container.

Missing

Contents.

Finish

Natural colour cylindrical cardboard container has light and dark blue, red and off-white text and graphics.

Decoration

N/A