Renseignements généraux

Nº de série

S/O

Nº de partie

1

Nombre total de parties

1

Ou

S/O

Brevets

S/O

Description générale

Green, red, blue, yellow, black, brown and off-white text and graphics printed on off-white coated paper (?)

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur

81,0 cm

Largeur

45,6 cm

Hauteur

S/O

Épaisseur

S/O

Poids

S/O

Diamètre

S/O

Volume

S/O

Lexique

Groupe

Imprimerie

Catégorie

Specimens imprimes

Sous-catégorie

S/O

Fabricant

Ou

DUNCAN

Pays

Canada

État/province

Ontario

Ville

Hamilton

Contexte

Pays

Inconnu

État/province

Inconnu

Période

Presumably produced after 1881.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This poster promoted waterproof signs manufactured by Duncan Lithography Co. Ltd., Hamilton, ON.

Fonction

To inform viewers and promote product, service, event and/or company, etc.

Technique

Inconnu

Notes sur la région

Inconnu

Détails

Marques

Poster face reads "HERE AT LAST!/ AN ABSOLUTELY WEATHERPROOF SIGN/ "The Duncan Ducksback"/BETTER THAN COTTON/ MADE ONLY BY/ DUNCAN LITHOGRAPHING CO./ LIMITED./ HAMILTON CANADA.", "REINFORCED/ EDGES/ ADD TO THE/ LIFE OF/ THE SIGN/ 100%", "EMPAHICALLY THE BEST AND MOST/ PERMANENT OUTDOOR SIGN OBTAINABLE", "COLORS/ REMAIN BRIGHT/ AND ATTRAC-TIVE/ . - ./ COLORS/ WILL NOT/ WASH OUT" and "PRICES CHEERFULLY GIVEN ON RECEIPT/ OF SPECIFICATIONS AND QUANTITIES". "Red" printed by hand in red ink in lower left front margin/selvedge edge. "E.- SIG- 3" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to mounting board present at time of acquisition by CSTMC.

Manque

Appears complete.

Fini

Green, red, blue, yellow, black, brown and off-white text and graphics printed on off-white coated paper (?).

Décoration

Comic illustration of small girl and goose pulling against one another, over a paper sheet (presumably a sign.)