Renseignements généraux

Nº de série

S/O

Nº de partie

1

Nombre total de parties

1

Ou

S/O

Brevets

S/O

Description générale

Yellow, red, blue, brown, black and gold tone images and graphics printed on off-white paper.

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur

53,8 cm

Largeur

42,2 cm

Hauteur

S/O

Épaisseur

S/O

Poids

S/O

Diamètre

S/O

Volume

S/O

Lexique

Groupe

Imprimerie

Catégorie

Specimens imprimes

Sous-catégorie

S/O

Fabricant

Ou

Eaton

Pays

Canada

État/province

Ontario

Ville

Toronto

Contexte

Pays

Inconnu

État/province

Inconnu

Période

This sheet assumed to have been prepared before 1904.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This sheet contains printed material for T. Eaton Co. Ltd., 190 Yonge St., Toronto, ON.

Fonction

Used to check for errors in layout, text formatting, spelling and content, etc. prior to actual printing job being performed.

Technique

Inconnu

Notes sur la région

Inconnu

Détails

Marques

"FALL/ AND/ WINTER/ CATALOGUE/ No 66/ 1904-05/ THE/ T. EATON CO./ LIMITED/ 190 YONGE ST. /TORONTO CANADA", "HAT/ No 368 Price $8.50 to $15.00/ DESCRIPTION SEE PAGE 51" and "SUIT./ No 6934 PRICE $ 17.50/ DESCRIPTION SEE PAGE 23" printed on one side of sheet face. Text on opposing side of face includes" SPECIAL VALUES IN CROCKERY AND GLASSWARE", "Study EATON'S Catalogue; it is Your "Price" Dictionary." and "PRESS OF THE/ T. EATON CO. CO./ LIMITED/ TORONTO". Lengthy text passages on reverse include " Instructions for Shoppers by Mail.", "ORGANS", "COPY OF CERTIFICATE AND WARRANTY/ Manufacturer's Certificate and Warranty/ THE GODERICH ORGAN CO,," and "Entered at the Department of Agriculture according to Act of Parliament of Canada, in the year one thousand nine hundred and four ". "E. EAT. 1" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to mounting board present at time of acquisition by CSTMC.

Manque

Appears complete, save small area of loss in one corner of sheet.

Fini

Yellow, red, blue, brown, black and gold tone images and graphics printed on off-white paper.

Décoration

Images of well-dressed man and woman riding horses and fashionably dressed standing woman decorate one side of sheet face; illustrations of crockery and glassware, organs and piano stools also present.