Renseignements généraux

Nº de série

S/O

Nº de partie

1

Nombre total de parties

3

Ou

S/O

Brevets

S/O

Description générale

PAPIER-MACHE.

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur

20,1 cm

Largeur

14,6 cm

Hauteur

S/O

Épaisseur

S/O

Poids

S/O

Diamètre

S/O

Volume

S/O

Lexique

Groupe

Transports terrestres motorisés

Catégorie

Archives

Sous-catégorie

S/O

Fabricant

Ou

Diver

Pays

Canada

État/province

Ontario

Ville

Toronto

Contexte

Pays

Canada

État/province

Ontario

Période

THESE MATRICES WOULD HAVE BEEN USED IN 1947.

Canada

FLEET MFG. & AIRCRAFT CO. ATTEMPED TO DIVERSIFY AFTER THE WAR BY PRODUCING THE CABIN CAR IN 1947: IT WAS TO BE PRODUCED IN CANADA BY VINCENT MINING CORP. LTD. UNFORTUNATELY, THE CABIN CAR FAILED IN THE SAME YEAR. THESE MATRICES WERE USED IN THE UNSUCCESSFUL MARKETING CAMPAIGN OF THE CABIN CAR.

Fonction

THE MOULD FROM WHICH STEREOTYPE PRINTING PLATES ARE CAST.

Technique

MATRICES SUCH AS THESE WERE SENT BY ADVERTISERS TO NEWSPAPERS OR DEALERS IN ORDER THAT PLATES COULD BE PRODUCED WITH CUSTOMIZED DEALER TEXT INSERTIONS. THIS REDUCED THE COST OF SHIPPING STEREOTYPES AND PROVIDED DEALERS WITH FLEXIBILITY IN LOCALADVERTISING. THE COLUMN WIDTH PRODUCTION PRICE APPEARS ON TWO OF THE MATS.

Notes sur la région

Inconnu

Détails

Marques

Matrix (front side) marked repeatedly on margin "DIVER ELECTRO. CO./ TORONTO", "1.5 [maple leaf symbol] E.U./ 6/ 12"; "SAHLIN" marked repeatedly on inner border, surrounding ad proper. Ad reads in part "GO THE/ Cabin Car/ WAY [exclamation mark]/...be your own boss...come and/ go as you please...up into the/ hills...down strange roads." and "DEALER'S NAME/ Street & Number City and State/ MANUFACTURED BY THE DESIGNERS OF FLEET AIRCRAFT"./ Following is complete ad text: "Here's the new high in travel comfort and convenience./ Complete inside living regardless of weather. Plenty of room/ for cooking, eating, lounging. Clothes and utility storage/ galore. Full size coil spring divan by day becomes soft/ double bed by night. You've just got to see the CabinCar/ to believe the inside living advantages and roominess prac-/ tical designing has accomplished. Streamlined station wagon/ style finish and beauty. Lighter in weight, stronger in con-/ struction. You can really get to the out of the way places/ with a Cabin Car...and faster. Take everything you want.../ be completely comfortable and save money while having the/ best fun of your life. The Fleet Cabin Car is on display at..."

Manque

COMPLETE.

Fini

GREEN-GREY COLOUR MAT

Décoration

S/O