General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Gold tone, yellow, black and off-white text and graphics printed on off-white paper. Top edge fitted with gold tone metal edge and suspension ring; metal staples.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

70.9 cm

Width

30.6 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

DUNCAN

Country

Canada

State/Province

Ontario

City

Hamilton

Context

Country

Unknown

State/Province

Unknown

Period

Presumably produced before 1905.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This calendar promoted wallpaper manufactured by Stauntons Limited, Toronto, ON.

Function

Specific: printed, mass-produced device showing the months, weeks, and days in specific period, used as promotional and advertising medium.

Technical

Unknown

Area Notes

Unknown

Details

Markings

"Season 1905 & 1906/ Stauntons/ Limited/ Manufacturers/ of/ WALL PAPER/ TORONTO, CANADA" and "DUNCAN LITHOGRAPHING CO. LIMITED/ HAMILTON, ONT." printed on upper portion of calendar. "Evidence/ "Evidence"- says the dictionary, is that which/ demonstrates or makes clear that a fact is so/ "or" proof arising from our own perceptions/ by the senses-"/ Before you place your order for/ Wall Papers we want to demonstrate and/ give proofs on the evidence of our samples/ that your order should be given to us./ They will prove that you can be above/ successful competition and that you can/ make better profits in handling/ "Stauntons" Wall Papers./ Our salesmen will see you soon" printed below. Marked on calendar back is " TO BE RETURNED TO/ Envelope...../ Order No. 5501 - -". Tear-off pages for each month from July 1905 through May 1906 bear standard chart format calendar markings, and unique promotional message. Please see example reproduced in Multimedia. "E- CAL - 20" appears on label applied to mounting board present at time of acquisition by CSTMC.

Missing

Appears complete.

Finish

Gold tone, yellow, black and off-white text and graphics printed on off-white paper. Top edge fitted with gold tone metal edge and suspension ring; metal staples.

Decoration

Company logo decorates calendar face.