General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

metal

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

41.5 cm

Width

4.5 cm

Height

N/A

Thickness

50.5 cm

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Canada

State/Province

Ontario

Period

circa 1930's +

Canada

An item from a collection of agricultural equipment belonging to Mr. Harley Horner. Mr Horner was a dairy farmer northeast of Toronto whose farm was purchased in the 1960's or 1970's by developers of what is now eastern Richmond Hill. He moved to the country further northeast near Lake Scugog. The artifacts in this lot were either used by Mr. Horner on his own farm or acquired for his own collection at sales in the Richmond area. This sign advertised a Canadian fencing product, made by Lundy of Dunnville, ON. Both Lundy and another major fence manufacturer Frost (of Hamilton, ON) were Canadian companies which would have purchased their raw wire either from Dofacso or Stelco, both based in Hamilton. These and other page wire fence makers marketed their products through the pages of agricultural papers across Canada. (The Canadian Context field originally listed location of Lundy fence as Dain City, ON. However in October 2019, M. McCullough spoke with Rod W. Lundy (grandson of the company owner) who asked for a correction to this field. Luncy fenc was based out of Dunnville, ON.)

Function

An advertising sign used by a distributor of fencing materials.

Technical

A sign illustrating marketing techniques for page wire fencing. Page wire fencing was first introduced in the 1910's. His design of fencing consisted of a web of wire mechanically woven at a factory rather than the single strands of wire that traditionally were strung between wooden fence posts. This product offered several advantages, most importantly it was much stronger than single strand fencing and therefore was better at preventing livestock from escaping or sticking their heads through a fence to reach potentially poisonous plants just on the other side. It was also much more rigid and therefore when erected it placed less strain on the fence posts to which it was attached. In their paper marketing materials, the various firms that marketed page wire fencing touted the strength or quality of the woven knots where the vertical and horizontal strands of the fence were joined. That marketing technique was often carried to their signs. These signs were designed to mount at right angles to the front wall of a dealership or on a post along the farmer's road fence line.

Area Notes

Unknown

Details

Markings

blue, red and grey lettering on both sides of sign reads ‘LUNDY/ Lucky [script]/ Tie [script]/ FENCE/ DEALER'

Missing

appears complete

Finish

painted glossy yellow and blue

Decoration

grey, red and blue drawing of fence tie